$3,000/Month on Content. $8,921 Projected Monthly Revenue.
A $3,000/month content investment delivering the equivalent of $6,480/month in paid traffic, generating 3.0x ROAS via a custom GA4 attribution layer, and compounding as an owned asset. Every sale attributed. Every dollar accounted for.
$8,921
Projected Monthly Revenue
$6,480
PPC Equivalent Value
19%
of Total Organic Impressions
$3,000
Monthly Investment
The Problem
Good SEO Should Mean Revenue, Not Just Traffic
Most SEO agencies report impressions and clicks. They show hockey-stick traffic charts and celebrate ranking improvements. But for an eCommerce store owner, the only question that matters is: "Did this make me money?"
Our client — a specialist RV accessories retailer with thousands of SKUs — had strong product pages but zero content strategy. Their organic visibility was entirely dependent on product listings competing against Amazon, Walmart, and every other retailer selling the same brands.
They needed a way to capture buyers earlier in the research phase — the moment someone searches "best RV water pump" or "best RV surge protector" — before they end up on a competitor's site.
Traditional SEO Agencies
Report Traffic
Vanity metrics: impressions, clicks, rankings
Revenue is "implied" but never measured
"Market potential" projections, not proof
No attribution back to specific content
Digifuel Approach
Report Revenue
Real tracked sales via GA4 data layer
Revenue attributed to specific blog posts
PPC cost comparison with real CPC data
Three-layer ROI: traffic value + revenue + asset
Act 1 — The Traffic Engine
12 Months: From Zero to 866,000 Impressions/Month
We published a topical cluster of 200+ interlinked blog posts targeting buyer-intent keywords across the RV accessories space. Every post was strategically linked to relevant products in the store's catalogue.
Monthly Blog Clicks
Google Search Console — January 2025 to February 2026
9
Jan 25
80
Feb
195
Mar
499
Apr
901
May
1.4k
Jun
2.9k
Jul
5.1k
Aug
5.5k
Sep
4.4k
Oct
3.7k
Nov
3.0k
Dec
4.8k
Jan 26
5.6k
Feb 26
Monthly Blog Impressions
560 → 866,000 in 13 months — still growing
560
Jan 25
4.6k
Feb
13k
Mar
24k
Apr
40k
May
71k
Jun
158k
Jul
248k
Aug
254k
Sep
295k
Oct
337k
Nov
395k
Dec
620k
Jan 26
866k
Feb 26
Key insight: February 2026 is the new peak on both charts — more clicks and more impressions than any previous month in the campaign. The content library is still compounding. This is not a campaign that has plateaued. Note: the clicks dip seen Oct–Dec is normal seasonal behaviour for the RV industry — demand drops across the whole sector in winter as RVs are winterised. The content kept ranking and impressions kept growing throughout.
Keyword Rankings
Page 1 of Google for High-Intent Buyer Keywords
These aren't vanity keywords. Every term below represents someone actively researching a purchase — the exact moment content needs to capture them and guide them to a product.
Keyword
Avg. Position
Google Ads CPC
best rv propane regulator
1.7
$0.95
best rv stabilizer jacks
3.4
$1.04
best keyless rv lock
4.6
$3.55
best rv water pump
4.8
$1.19
best rv surge protector 50 amp
5.5
$2.38
best shower head for rv
5.5
$0.95
best keyless rv door lock
5.6
$1.72
best rv door lock
6.0
$2.29
best rv shower head
7.7
$0.80
best rv black tank treatment
9.4
$0.69
Top 10 of 1,000+ ranking queries shown. CPC data from Ubersuggest (US market, Feb 2026). Positions from Google Search Console (12-month average).
Act 2 — The Acquisition Economics
The Equivalent of $6,480 in Paid Traffic for a $3,000 Investment
Here's the question every store owner should ask their content agency: "What would this traffic cost me if I had to buy it through Google Ads?"
We matched every keyword our blog ranks for against real Google Ads CPC pricing. The answer: buying February's blog traffic through ads would cost $6,480. The client pays $3,000.
Month
Blog Clicks
PPC Equivalent Value
Jul 2025
2,932
$3,384
Aug 2025
5,107
$5,894
Sep 2025
5,475
$6,319
Oct 2025
4,412
$5,092
Nov 2025
3,690
$4,259
Dec 2025
2,960
$3,416
Jan 2026
4,773
$5,509
Feb 2026
5,635
$6,480
8-Month Total
34,984
$40,353
The maths is simple: The blog has delivered $40,353 in equivalent ad traffic value over the last 8 months. The client invested $24,000 ($3,000 × 8). That's $1.68 of traffic value for every $1 spent — and unlike ads, this traffic doesn't stop when you stop paying.
PPC equivalent calculated using weighted average CPC of $1.15 from Ubersuggest (US market) across 50 tracked keywords matched to Google Search Console click data.
Act 3 — Revenue Attribution
Tracked Sales: The Part No Other Content Agency Shows You
We built a custom data layer in Google Tag Manager that attributes purchases directly to the blog post that influenced the sale. This is the same attribution logic that Meta and Google apply to paid campaigns — applied to content.
Clean Tracking Period: Feb 13 – Feb 24, 2026
GA4 Data Layer
12 days · Custom GTM data layer · $297/day run rate · $8,921 projected/month
Blog Post
Revenue
How to Choose the Best RV Water Heater
$881.62
The 5 Best RV Surge Protectors
$652.79
Onan Generator Carburetor (blog-influenced)
$616.20
Micro-Air EasyTouch Thermostat (blog-influenced)
$537.32
Best RV Water Pressure Regulators and Filters
$124.23
Best RV Propane Detectors
$82.17
Best RV Propane Regulators
$77.84
Sample of top attributed posts from 12-day clean tracking window. Updated regularly as data accumulates.
The Complete Picture
Three Layers of ROI
Most agencies can only show you one number. We show three, because the real value of content goes far beyond direct sales.
Layer 1
Traffic Value
$6,480/mo
Equivalent Google Ads cost for the same clicks. The content delivers this traffic value on top of any existing ad spend — before a single sale is counted.
Layer 2
Direct Revenue
3.0x ROAS
$8,921/month projected from 12 days of clean tracking data ($297/day run rate). Real sales, real blog posts, real GA4 attribution — not projections from market models.
Note: based on 12-day rolling window. Figure updated regularly as data accumulates.
Layer 3
Asset Ownership
Compounds
Unlike ads, content keeps ranking. Posts from August 2025 are still generating clicks in February 2026. Stop paying, the traffic continues. This is an owned asset, not a rented channel.
The comparison that matters: Google Ads = renting traffic. Stop spending, traffic stops. Content = owning traffic. Stop spending, traffic continues — and compounds. After 13 months, this store now owns a content library driving 19% of all organic impressions, projecting 3.0x ROAS from the first clean month of tracking, regardless of future spend.
Site Impact
Content Now Drives 14% of All Site Traffic
This isn't a decorative blog. The content has become a core acquisition pillar for the business.
Blog Share of Total Organic Traffic
February 2026
Clicks
14%
Rest of site
5,635 blog / 41,034 total
Impressions
19%
Rest of site
866,000 blog / 4,552,387 total
At 14–19% of total organic visibility, the blog has moved from a "nice to have" to a structural component of this store's acquisition engine.
The Method
How It Works
Digifuel's Content Revenue Stack produces topical authority content clusters for eCommerce stores, combining scale with editorial quality and revenue tracking.
Start Generating Revenue
See What This Could Do for Your Store
A $3,000/month investment in content that pays for itself in traffic value alone — and tracks every dollar of revenue it generates.
